This is due to the company overspending on expansion and overhiring.
The company was also operating on the start-up principle that profits do not matter.
It uses gamification and popularity rankings to encourage participation.
On July 18, 2016, Zoosk launched an i OS app for dating called Lively.
User profiles can include several video clips and photos.
Until November 2014, Zoosk charged no fee to start using the app and to send one message to another person.
* Zoosk’s Photo Verification feature that lets members submit video selfies to confirm that they look like their photos.
* More ways to meet people—quickly match up or search for who you like.* Advanced search options including body type, religion, height, and more.* A helpful customer support team to give you help when you need it.Let the #1 dating app help you find more singles who are more your style.Zoosk’s Behavioral Matchmaking™ technology is constantly learning from the actions of more than 40 million members so we can set you up with people you're more likely to hit it off with. Become a paid subscriber and enjoy these benefits:* Chat with other subscribers.* Say yes to your Smart Picks.* See profiles of who’s viewed you.With the #1 dating app, 3 million messages sent daily, 8 million verified photos, and 40 million members worldwide you’ll enjoy meeting singles on a dating app that works hard to make dating easier for you.* According to App Annie and Techcrunch, Zoosk is the #1 i OS dating app in all-time revenue:https://techcrunch.com/2015/09/02/facebook-google-apple-dominate-top-apps-of-all-time-lists-candy-crush-and-clash-of-clans-are-top-games/ * Zoosk was named ‘best dating app of 2016’ by Wallethub: https://wallethub.com/blog/best-dating-apps/19745/Come see for yourself why so many local singles are giving Zoosk a try…* Personalized Smart Pick™ introductions based on your likes and preferences.With these problems at the company, Zoosk canceled its IPO in December. To improve revenue, the company decided in November 2014 to require a paid membership to send messages.