By December 2007, despite having popular programs such as the game show Gold Rush, hosted by well-known female anchor Udayabhanu, as well as the soap opera Nishabdam, Zee Telugu had only achieved a 1.24% weekday and 1.86% weekend market share in Andhra Pradesh.
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Another program introduced recently was Sreekaram Subhakaram, an astrology based program with astrologer Vakkantham Chandramouli and popular anchor Sumalatha.
This is a live program and the many other channels are trying to follow suit.
The circular logo denotes the universal appeal of Zee TV’s all-inclusive content.
The brand packaging has the elements of nature such as fire, earth, water, air – the diya, which represents light and hope, the blooming of an orange flower that stands for the beauty of life and evolution, gold that denotes eternal richness and mosaic, which enunciates the power of synergy that stems from several fragmented pieces coming together to form a beautiful whole".
Zee TV will get a new look from October 15 onwards.
The network will rebrand the channel and present it in a new avatar with an orange logo and a tagline called, ‘Aaj Likhenge Kal’ according to industry sources.2017 is a milestone year for the broadcast network that completed 25 years of its existence.Zee TV overhauled its logo on 15 October 2017, along with all other channels of the Zee network.It aired at 12am and aired stories which had a lot of steamy and sexy scenes.It was widely watched by adults but some people criticised that it is too racy for Telugu TV.She pushes Dhanush from the train, and she along with Suhasini come in a new city as daughter and mother. So, will she accept him and what happens when Dhanush returns in her life is the storyline of the show.