The spot centered around the random events of main character Ian’s night, including an elevator ride with Don Cheadle and a llama, a table tennis game with Arnold Schwarzenegger and attending a One Republic concert.
2, Miller Lite retorts, "Bud Light says raise one to right now, so why not raise the right one," before adding, "Miller Lite has more taste and half the carbs." Three additional ads will continue the theme.
Miller Lite has 3.2 grams of carbs per 12-ounce serving and 96 calories. The ad, by 180LA, is evidence that Miller Coors is prepared to adopt a new strategy of taking on Anheuser-Busch In Bev head-on.
Tells me about the less calories and hey - that's all I want.
Miller Lite is taking a newly aggressive position against top rival Bud Light in a new ad that mocks its competitor's tagline, "Raise one to right now." In a spot breaking on TV on Oct.
He will attempt to draw a contrast between Miller Lite and Bud Light by suggesting Miller Coors talks about its beer while Bud Light "has intensified its old approach of hiding behind sophomoric humor." "First, they hid their beer behind a frat-boy lifestyle in the 'Up for Whatever' campaign.
Then they hid behind celebrities with the 'Bud Light Party.' And now they're hiding behind logos …We trust you'll enjoy the read; should you wish to give us your opinion on a commercial, mail us [email protected] we'll holler the moment we have an ad for you! )Miller Lite's new commercial, 'Population', sort of explains how most people currently walking the earth came to be born. What’s interesting is how the brand allocated its dollars. market’s top selling beer: Bud Light spent the most on TV commercials out of any brand in the beer industry through the first four months of the year, according to data from i Spot.Bud Light laid out .3 million on television spots through April 30, concentrating its dollars on networks like Fox, CBS and NBC during events like the Super Bowl and NBA Basketball, i Spot said.