The first Quiznos restaurant was opened in Denver, Colorado, by founder Jimmy Lambatos.At the time, Lambatos was an experienced chef, having previously worked as an executive chef for the Colorado Mine Co.
At that time, Coca-Cola signed an exclusive agreement to provide soft drinks to the competing Subway franchise.
As a result, Quiznos signed an exclusive deal with Pepsi Co (except in Canada and on college campuses that have exclusive deals with Coca-Cola) and Dr Pepper Snapple Group (to serve Dr Pepper).
Dubbed the "Prime Rib Cheesesteak Challenge," customers were asked to compare the brand new Prime Rib Cheesesteak against Subway's Cheesesteak sandwich.
The claim is that the Prime Rib Cheesesteak has twice the meat of Subway's Cheesesteak.
That year, Rick Schaden, at the age of 23, and his father, aviation attorney Richard Schaden, opened their first Quiznos franchise in a Boulder, Colorado, shopping center.
They opened three additional restaurants before purchasing the 18-restaurant chain from the founders in January 1991 and renamed it the Quiznos Franchise Corp.
By the end of 1995, Quiznos had 103 different locations. The following year, Quiznos Canada acquired the master franchise rights to Quiznos restaurants in Canada, as well as the master rights in the United Kingdom in 1999.
In 1997, Quiznos became the number-three submarine sandwich franchise in the world, with 278 locations in the U. Glenvista Enterprises then acquired the rights for several states in Australia.
The first location was at the corner of 13th and Grant Streets in the Capitol Hill neighborhood of the city.