Users who matched with Ava were able to hold a conversation about love, life and being human.
Ava would then invite the user to view her Instagram account, which contained photos and videos promoting a sci-fi film titled “Ex Machina” – that happened to be showing at a local theater.
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The videos are aimed at people over 21 years old who are interested in partying and drinking.
Tinder’s Head of Sales, Alexis Ginas, thinks highly of the Bud Light campaign and how well it fits into their platform.
If you’re trying it for the first time, just make sure you’re not being “that guy” while using the app. Now, marketing agencies, social rights groups, bands, entertainment companies and even sex bots are jumping on the Tinder board. Ad agencies across all platforms have used sex to sell hair products, clothes, phones and even burgers. Social media agencies are also taking advantage of Tinder’s popularity and creating awareness for sexual abuse causes.
While Tinder doesn’t explicitly create accounts that sell sex, users have taken advantage of the opportunity to promote their own sites. You see a pretty girl or boy, swipe right and eventually get a spam message with a link from a sex bot that directs you to their site. The user swipes right, gets connected and is then encouraged to click on a link.
While you may know all about avoiding fake profiles, it seems your chances of matching with them are still pretty high.
There’s a whole new world on the right side of Tinder — and the social marketing tactics are working. We’ve all been there – single, alone, wanting to find a date.
Band members have used the app to promote their work through the new Passport location feature, which allows a person to match with users around the world by virtually changing their location.
Even more, users who pay around a month (or a bit more for older people Speaking of advertisements, Bud Light is the first business to use Tinder’s new video ads to promote their “Whatever, USA” advertisement campaign.
However, these same dating applications may also be letting marketing agencies use their products to promote.