Apple's latest i Phone launch event was one of the strangest we've seen.
Apple's senior vice president of Internet Software and Services Eddy Cue (L) high fives with recording artist Drake during the Apple Music introduction at the Apple WWDC on June 8, 2015 in San Francisco, California Apple's i Phone will now let people track exactly how often, when and how they have sex.
As part of new "reproductive health" tracking features, Apple has added an option for "Sexual Activity".
Ok Cupid looked at the data hidden in the images that users uploaded as profile pictures to see which cameras were used to take them — including smartphone cameras.
With many of the site's users also having taken personality tests like "The Dating Persona Test" or "The Slut Test," which ask for a count of sexual partners, the site was able to cross-reference that data to complete the study.
The survey found that on average British women have sex 1.4 times a week, but six in ten women aged between 25 and 34 would like a more active sex life.
Fifty-one per cent of women believe they reach their sexual peak in their 30s, but 66 per cent say they had their most sex during their 20s.
In the past, the Ok Cupid blog debunked several of the biggest dating profile picture myths and found the ideal first message length for would-be lovers.
Samuel Axon Samuel Axon is a digital content producer in New York City.
Perhaps disappointingly, more than a third of women say they have not felt sexy for at least a month and 14 per cent claim they have never felt sexy.