These kinds of ads were especially fashionable among lonely soldiers during World War I.
I mean, one could argue that even Voyager 1's Golden Record is kind of a massive, interstellar personal ad (complete with the recorded sound of a kiss! It's as if humanity decided to document all our best features and send them into space with this message: So dating apps are really the latest manifestation of human beings doing what we've always done -- create new tools to communicate and then turn around and use those tools to find love, sex and companionship.
1695: The First Personal Ads According to history professor H. Cocks (seriously --The Best Name Ever for an academic) personal ads began as a way to help British bachelors find eligible wives.
The popularity of personals paved the way for grifters who soon realized that they could prey on the vulnerability of people seeking love.
Scam artists caused a scandal that many newspapers ran with, and personals disappeared practically overnight as public attitudes became more cautious.
Like the Internet today, lonely hearts ads were suspected of harboring all sort of scams and perversities.
Because they were often used by homosexuals and sex workers, British police continued to prosecute those who placed personals until the late 1960s, when ads became part of the burgeoning youth counterculture. In 1965, a team of Harvard undergrads created Operation Match, the world's first computer dating service.Hardly a week goes by without another new think piece about online dating either revolutionizing society or completely ruining our ability to have real relationships.But these hyperbolic pronouncements miss a deeper fact: At its core, "online dating" isn't something we just started doing 5, 10 or even 20 years ago.maybe not that much has changed for the one percent?) Mid 1800s: The General Public Follows In the mid-19th century, the need to advertise for a husband or wife was still considered a "failure" and associated with deviant behavior for many judgmental straight, white, middle-to-upper class people.Before the Internet, there were personal ads, and before that, lonely shepherds carved detailed works of art into tree bark to communicate their longing for human contact.