The idea behind it is to save women from receiving leering advances or cringey chat-up lines from men, and it also takes the pressure off guys to start conversations.
There’s a twist though: after you match, you only have 24 hours to start the conversation, otherwise he’ll disappear forever.
You’re asked to put in lots of details (including your height, which is rare) in order to create your “story” – for example, what you’re watching, what you spend most of your money on or how you’d describe yourself in three emoji.
You can then “like” different aspects of someone’s story, be that a picture or one of their answers – you only get a handful of likes a day though.
Recent years have seen an explosion of dating apps, and there seem to be incredibly niche ones launching every day. For some people, swiping through fellow singles and potential romantic partners is merely a bit of fun and a way to entertain themselves during TV ad breaks.
If you wear glasses or are into people who do, try Spex, for example. But whether you’re after a meaningful relationship or just some casual dates, there’s an almost overwhelming number of dating apps from which to choose nowadays.
The app also tells you how many times you’ve crossed paths with each person, meaning you quickly learn who your neighbours are (we have in the past recognised a man in my street and been unable to place him before realising we’d seen him on Bumble and we’d crossed paths 167 times).
Unfortunately there’s no way of searching by time or location so if you don’t go on the app straight away you may never be able to find that cute girl from Pret – in a big city you cross paths with so many people every day, so Happn can be a bit overwhelming. Match: Free app but membership costs £29.99 for one month Match feels like a step-up from the more casual dating apps in that the sign-up process takes a while and membership isn’t free – £29.99 for one month seems expensive, but the price per month decreases significantly if you sign up for longer (if you sign up for six months, it equates to £12.99 a month).Whether it's a serious relationship or casual fun, this is the place for totally free online dating.Around one in four relationships start online now, and among the millennial generation, the number is likely to be even higher.Perhaps because they’re paying, people on the app definitely treat it more seriously.We noticed both a different type of person and questions on Match compared to the likes of Tinder and Bumble.But as our smartphones become increasingly powerful, fewer of us are dating from behind our desktops, rather turning to the digital devices in our pockets.