A recent report by africapractice, a PR firm based in South Africa with operations on the continent, examines Nigeria’s social media landscape.
According to the company, the report is the first of many that will take a hard look at Nigeria’s social media space.
With an estimated population of just over 170-million, and an internet audience of more than 55-million, its 33% internet penetration means a lot of Nigerians are online.
Though Facebook has gained some users in the past year, it seems the world’s most popular social network is not so popular in Nigeria.
According to the report, the Facebook is looking active users to mobile chat apps such as Eskimi, 2GO and Whats App.
Social media has become a big deal in Africa and the more Africans get online, the louder their collective online voice gets.
It seems Africa’s most populous country is getting louder and louder.
Though logistics-wise, this could turn out to be tricky.
A date officially closes four hours before its start time, so in theory you have plenty of advance notice.
It is a place for brand building and brand awareness and it is the source of news, entertainment and information. Mich started out life wanting to be a theoretical physicist but soon realized that mathematics was required. She then decided that law might be the best place for her talents, but with too many litigation classes missed in favour of feminist...
Maybe it’s dinner at the newest hotspot, a sporting event you’ve got an extra ticket to, or something way more low-key like a quick drink.
The sentiment ration was 1:1 and it retained 21% passion throughout the duration of the year, signifying the likelihood of its mention on Twitter.” According to the report, social media in Nigeria serves four core purposes: accountability, civic engagement, branding and source.
Citizens use it as a means to hold governments and institutions accountable, a platform to verify their civic duties.
The removal of fuel subsidy by President Goodluck Jonathan in 2012 led to mass protests, which were organized via Twitter.