Your community and customers are already discussing your brand, competitors, and industry – so, finding these conversations and tapping in is your first step to developing any solid, scalable global social media strategy.But what if these conversations are happening outside of Twitter and Facebook?By Last September, there were 784 million active user accounts with approximately 100 million online at a time.
One of the most popular dating apps, Tinder, asks you for your Facebook account information, which means your friends and family might get involved in the dating process unwillingly.
And there are actually more disadvantages of linking a dating app to your social media account than you might think.
Every global social media strategist and industry expert will tell you, the first step in creating an effective social media strategy, at any capacity, is listening.
As Chinese social media sites have evolved, global marketers have, too.
Douban is very similar to My Space, popular with special interest groups and communities, and for networking around specific topics.
It has over 100 million users and it’s most active users are intellectuals and pop culture junkies looking for movie, music and book reviews with around 60 million registered users and 80 million active users per month.
Without access to the majority of social media platforms used elsewhere in the world, the Chinese have created their own networks, just like facebook, Myspace, Youtube, and Foursquare – but with more users – which is why every global company needs to pay attention to these sites. Known as the “Twitter of China”, Sina Weibo is actually much more than just that – it has over twice as many users as Twitter, and it’s used by more than 22% of the Chinese Internet population of almost 540 million people!
Sina Weibo was well ahead of the game in providing users with the ability to include images and video – far before its Western counterpart, Twitter.
After all, why should you have to share your dating adventures with everyone you know?
Regardless of the reason you don't want to link your dating app to your Facebook account, there are many Tinder competitors out there that you can use instead.
Youku has partnered with over 1,500 license holders, including television stations, distributors, and film and TV production companies in China that regularly upload media content on the site.