“The first was around 10,000 to 15,000 years ago, in the agricultural revolution, when we became less migratory and more settled,” leading to the establishment of marriage as a cultural contract.“And the second major transition is with the rise of the Internet.”People used to meet their partners through proximity, through family and friends, but now Internet meeting is surpassing every other form.They are Dan, Alex, and Marty, budding investment bankers at the same financial firm, which recruited Alex and Marty straight from an Ivy League campus.
“We are in uncharted territory” when it comes to Tinder et al., says Justin Garcia, a research scientist at Indiana University’s Kinsey Institute for Research in Sex, Gender, and Reproduction.
“There have been two major transitions” in heterosexual mating “in the last four million years,” he says.
“I always make a point of disclosing I’m not looking for anything serious.
I just wanna hang out, be friends, see what happens …
Everyone is drinking, peering into their screens and swiping on the faces of strangers they may have sex with later that evening. “Ew, this guy has Dad bod,” a young woman says of a potential match, swiping left.
Her friends smirk, not looking up.“Tinder sucks,” they say. At a booth in the back, three handsome twentysomething guys in button-downs are having beers.
As the polar ice caps melt and the earth churns through the Sixth Extinction, another unprecedented phenomenon is taking place, in the realm of sex.
Hookup culture, which has been percolating for about a hundred years, has collided with dating apps, which have acted like a wayward meteor on the now dinosaur-like rituals of courtship.
The innovation of Tinder was the swipe—the flick of a finger on a picture, no more elaborate profiles necessary and no more fear of rejection; users only know whether they’ve been approved, never when they’ve been discarded. Hinge, which allows for more information about a match’s circle of friends through Facebook, and Happn, which enables G. It’s telling that swiping has been jocularly incorporated into advertisements for various products, a nod to the notion that, online, the act of choosing consumer brands and sex partners has become interchangeable.“It’s instant gratification,” says Jason, 26, a Brooklyn photographer, “and a validation of your own attractiveness by just, like, swiping your thumb on an app.