They had been sent Cecily von Ziegesar’s popular ] and its kind of crazy four-year run that we wanted to take and apply to something moving forward, and we were really excited about doing something in New York,” Schwartz said over lunch in Los Angeles this past winter.
Meanwhile, a new television network, the CW, was simultaneously in the midst of a delicate birthing process.
At some New York City private schools, the show—which featured its lead characters partaking in all sorts of illicit antics—was in fact “banned,” which of course only served, in all likelihood, to make the students want to watch it more.
magazine featured the (scantily clad) cast of the show on its cover toward the end of the first season, proclaiming in its cover headline (only semi-tongue in cheek), “BEST. EVER.”At its core, though, while the fashion and music and Lively-ness of it all no doubt drew a large swath of viewers, the central, relatable dilemmas faced by the main characters—Blair and Serena, as well as Brooklyn “lonely boy” and eventual Serena boyfriend Dan Humphrey, ostentatious bad boy and Blair soul-mate Chuck Bass, and pinup prepster Nate Archibald—were what kept people tuning in.
He also has nothing but good things to say about his time filming the show, in which he played Carter Baizen, who became Serena van der Woodsen's [Blake Lively] love interest."It was a great experience," he added.
"It was, listen, it was one of my first jobs in New York.
And it was even more difficult for us, because we were going after a younger, more finicky audience.”It was a perfect storm: a buzzy property, a hot creative team, and a new network.
The official green light was a mere formality: Schwartz and Savage were off to the races.
Van der Woodsen, by contrast, is the blonde, effortlessly cool free spirit.
Blair, the Veronica, inspires fear; Serena, the Betty, inspires envy. K., you can go to Columbia [University] one day a week.
Formed by the union of the WB and UPN, the new network—led by then President of Entertainment Dawn Ostroff—was searching for an identity.